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Press Release
February 7, 2019  at 6:24:12
Submitted by David Smith Jr.
DRYDENE PERFORMANCE PRODUCTS PARTNERS WITH LARSON-RANTA MOTORSPORTS
Late Model Header

FOR IMMEDIATE RELEASE

Contact: Al Johnson, Drydene Performance Products, Director of Marketing and Branding, [email protected] 

Please contact [email protected] to arrange driver interviews. To attend one of our events in person, submit your media credential request online.  

You may duplicate this release with credit to the World of Outlaws and a link to woolms.com.


DRYDENE PERFORMANCE PRODUCTS PARTNERS WITH LARSON-RANTA MOTORSPORTS

Automotive, Commercial and Industrial Lubricants Manufacturer to Serve as Exclusive Sponsor of Driver Brent Larson in World of Outlaws Late Model Series 

Jonestown, Pennsylvania (February 7, 2019) – Drydene Performance Products, the makers of automotive, commercial and industrial lubricants, announced today an agreement with driver Brent Larson and Larson-Ranta Motorsports to serve as the exclusive sponsor for the team as they compete in the World of Outlaws Morton Buildings Late Model Series for the 2019 season. 

“The partnership with Larson-Ranta Motorsports and the addition of Brent to Team Drydene rounds out our commitment to dirt track racing and the most passionate fans in the world. With primary sponsorships of cars in both the Late Model and Sprint Car series, being the Official Oil, Lubricants and DEF sponsor of the World of Outlaws, and television, radio, online and at track activation, Drydene has a solid foundation in the sport to continue to build the Drydene brand with fans at all levels,” said Dave Klinger, President of Drydene Performance Products. 

Larson is a multi-championship winning dirt late model race car driver with over 104 career wins to his name and too many top-podium finishes to count. He is the 2007 DTRA Late Model National Champion and has won the prestigious Cedar Lake Speedway track championship 5 times. Larson has also won both Superior Speedway and Red Cedar Speedway track championships each once and he won the KRA Speedway track championship in 1995. He currently sits seventh on the all-time Late Model win list at Cedar Lake Speedway with 28 victories in the division, dating back to his first Late Model win at CLS in 2006. The 2018 season was Larson’s rookie year with the World of Outlaws Late Model series, and he looks to improve on his top 10 finish in points for the 2019 campaign which kick-off on February 8th at Screven Motor Speedway in Sylvania, GA. 

I’m really thankful and excited about the exclusive partnership with Drydene Performance Products, they are such a great group of people with awesome products,” said Brent Larson. “We share the same values in our desire to win and perform at the highest levels and having Drydene onboard speaks to their commitment to us and to the sport.” Larson, who is represented by motorsports marketing agency Drive Motorsports International, who brokered the deal, continued, “I’m honored to be representing a brand like Drydene, the dyno results and performance testing is outstanding, their oil products will help us be the best that we can and chase that podium, we’re really positive about this season and can’t wait for the first race to start!” 

American owned and operated, Drydene Performance Products offers a complete line of automotive, commercial and industrial lubricants including engine oils, diesel exhaust fluid, transmission fluids, grease and hydraulic & 

gear oils. Drydene products are built with ALL Technology®, Advanced Lubricity Life chemistry, to meet and exceed today’s modern automotive, heavy duty and industrial needs. 

Headquartered in Jonestown, Pennsylvania, Drydene Performance Products serves as the primary sponsor of Shark Racing's 1a and 1s in the World of Outlaws NOS Energy Sprint Car series driven by Jacob Allen and Logan Schuchart respectively, and owned by Sprint Car Hall of Famer Bobby Allen. Drydene also has a multi-year partnership with the World of Outlaws as the Official Motor Oil and the Official Diesel Exhaust Fluid (DEF) of both the Sprint Car and Late Model Series, and the presenting sponsor of DIRTVision. 

# # # 

ABOUT DRYDENE PERFORMANCE PRODUCTS For over a century Drydene lubricants have been made in America and made to last… paving the way on our highways, in our fields and on the production line. In the dawn of American industry, Drydene was there as we built our first roads, laid the blocks for our first factories, spanned rivers with new bridges and rail. And we’re still right here today doing what we do best; helping America Get the Job Done. Drydene products are built with ALL Technology®, Advanced Lubricity Life chemistry, to meet and exceed today’s modern automotive, heavy duty and industrial needs. 

Drydene offers a complete line of automotive, commercial and industrial lubricants: 

  • • Engine Oils 
  • • Diesel Exhaust Fluid 
  • • Transmission Fluids 
  • • Grease 
  • • Hydraulic & Gear Oils 

 

For more information, visit www.drydene.com or follow us on Facebook: TeamDrydene, Twitter: @TeamDrydene and Instagram: TeamDrydene. 

About Brent Larson – Brent is a multi-championship winning dirt late model team in the Morton Buildings World of Outlaws Series. Please visit, brentlarsonmotorsports.com or on Facebook @brentlarsonmotorsports or on Instagram @brentlarsonmotorsports. 

MEDIA CONTACTS: 

Al Johnson, Drydene Performance Products, Director of Marketing and Branding, [email protected] 

The World of Outlaws Morton Buildings® Late Model Series is brought to fans across the country by many important sponsors and partners, including: Drydene (Official Motor Oil), E-Z-GO Golf Carts (Official Golf Cart)Hoosier Racing Tire (Official Tire), iRacing(Official Online Racing Game), Morton Buildings (Official Building), NGK Spark Plugs (Official Spark Plug),Arizona Sport Shirts (Official Apparel Company), VP Racing Fuels (Official Racing Fuel); in addition to contingency sponsors, including: Cometic Gasket, COMP Cams,DART,JE Pistons, MSD, Penske Shocks, PFC Brakes (Fast Time Award), QuarterMaster, and Wrisco (Exclusive Racing Aluminum); along with manufacturer sponsors, including: Capital Race Cars,FireAde,Integra Shocks, Impact Racing Products, Intercomp, Racing Electronics, Rocket Chassis and TNT Rescue.

Founded in 1978, the World of Outlaws®, based in Concord, NC, is the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws NOS® Energy Drink Sprint Car Series and the World of Outlaws Morton Buildings® Late Model Series. Annually, the two series race nearly 140 times at tracks across the United States and Canada. CBS Sports Network is the official broadcast partner of the World of Outlaws. DIRTVision® also broadcasts World of Outlaws events over the Internet to fans around the world. Learn more about the World of Outlaws.


 
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